SEO Content & Video Intern

Marketing, Marketing & Advertising
Nairobi
March 25, 2025
Jobs

Job Description

About Numida Technologies (K) Limited

Traditionally overlooked and underserved micro and small businesses (MSBs) in emerging markets deserve to have great technology built to serve their needs. Numida is the first and largest mobile platform in Africa, focused on offering digital, convenient, and responsible financial services specifically to semiformal African MSBs. Although we’ve started with credit, with the wealth of data collected through our platform, we are well-positioned to connect business owners to the financial and non-financial services they need to grow their business, whether it be credit, savings, insurance, payments, logistics, customer acquisition, or financial and HR management. Due to our deep knowledge of our customers, Numida is becoming renowned for building technology that MSBs love. By 2030, we will have enabled at least 1 million small business owners on the continent to achieve their dreams.

Role Purpose & Benefits:
  • Improve customer acquisition cost (CAC) by increasing organic search traffic through high-quality content.
  • Enhance SEO rankings by publishing a high volume of optimized blog posts.
  • Build a sustainable content engine that drives long-term organic growth.
  • Lay the foundation for a future backlinking strategy to further improve domain authority.
  • Low-cost, high-impact strategy to outperform competitors who are not leveraging this tactic.
Key Responsibilities:
Content Generation and Content Repurposing:
  • Use AI tools (ChatGPT) to generate long-form SEO-optimized text.
  • Use AI prompts to convert long-form text into multiple content formats (scripts, tweets, social media posts).
Video Content Creation:
  • Use Revid or similar tools to generate engaging video content from scripts.
  • Daily Target: Produce 2 videos per day.
  • Conduct a quality check to ensure video clarity, accuracy, and engagement.
SEO Blog Content Production:
  • Create & publish a minimum of 3 SEO-optimized blog articles per day.
  • Ensure each article follows SEO best practices, including:
  • Keyword research & optimization
  • Strong meta descriptions & titles
  • Internal & external linking
  • Readability & structured formatting (H1, H2, bullet points)
  • Image optimization (alt text, compression)
Content Distribution and Amplification:
  • Generate and schedule social media posts to amplify blog articles.
  • Ensure consistency and engagement across digital channels.
Performance Tracking and Optimization:
  • Maintain content quality standards (clarity, accuracy, engagement).
  • Work with the team to identify blog topics using AI & competitor research.
  • Track and report on SEO performance improvements.
Qualifications and Skills:
  • Strong written and verbal English skills.
  • Strong writing & editing skills.
  • Basic understanding of SEO or willingness to learn.
  • Fast learner, able to leverage AI tools effectively.
  • Detail-oriented with a sense of quality control.
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