PR Associate

Media & Communication

Nairobi

March 17, 2025

Jobs

1. Media Relations:

Build and maintain relationships with key media contacts across print, broadcast, and digital platforms.
Draft and distribute press releases, media kits, and pitch letters for client campaigns and announcements.
Identify and secure media opportunities to enhance client visibility and reputation.
Monitor media coverage and prepare reports summarizing client mentions and industry trends.
Represent the agency and clients at media events, press conferences, and influencer engagements.

2. Strategic Content Creation:

Develop engaging and high-quality content for press releases, blogs, newsletters, and other PR materials.
Work with the creative team to produce multimedia content, including videos and infographics, for campaigns.
Craft thought leadership articles, case studies, and white papers to position clients as industry leaders.
Ensure all content aligns with client branding and messaging guidelines.

3. Client Management:

Serve as the primary point of contact for PR clients, ensuring seamless communication and regular updates.
Lead client meetings to present strategies, report progress, and gather feedback.
Develop and implement PR strategies tailored to individual client needs.
Prepare detailed reports on campaign performance, media coverage, and social media engagement.

4. Event Planning & Execution:

Plan and coordinate events such as product launches, press conferences, and media tours.
Oversee event logistics, including vendor coordination, guest list management, and on-site execution.
Compile post-event reports to evaluate media coverage, attendee feedback, and campaign impact.

5. Leadership & Team Mentorship:

Mentor and guide the PR Intern, assigning tasks and providing constructive feedback.
Collaborate with internal teams to integrate PR strategies into broader agency campaigns.
Establish workflows and best practices for the PR department.

6. Cross-Functional Collaboration

Collaborate with teams across other Business Units and contribute to projects, initiatives, or tasks that require cross-functional expertise.
Participate in and deliver on projects or tasks assigned from other Business Units.

Technical and Functional Skills:

Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
Basic knowledge of PR tools and software, such as media monitoring platforms and databases.
Familiarity with social media platforms and analytics tools (e.g., Hoot suite, Meta Business Suite).
Strong writing and editing skills for creating press releases, blogs, and reports.
Organizational and multitasking abilities to handle multiple projects.
Effective communication skills for engaging with clients, media, and stakeholders.
Research and analytical skills for monitoring trends and campaign performance.
Attention to detail to ensure accuracy in all deliverables.

Academic Qualifications

∙ Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.

Relevant Experience:

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