Finance Analyst – Marketing

Job Description

About the Company

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

About the Function

Our Finance team deliver sustainable growth for our business, customers, and much-loved brands. We’re part of a $12.2 billion gross profit organization, responsible for driving an exceptional level of performance and creating the potential for future growth.

Whether we’re utilizing our digital capabilities and analytics to inform our business strategy or creating capacity to invest in the future — no two days are the same in our Finance team. Wherever your skills lie, we’ll help you to learn and develop, supporting you along the way in our inclusive culture.

About the Role

Within the Finance Function, the commercial finance department sits at the heart of business as the engine that shapes the business towards the organization ambition of delivering holistic and leveraged performance. Critical towards this delivery is driving efficiencies in management and oversight of the advertising and promotions spend.

The role is a critical support role providing end-to-end budgetary control, oversight & support to the entire marketing & sales teams ensuring activity calendars are translated into financial plans. The role entails work closely with marketing and sales leadership teams, providing analysis, allocation and reporting on A&P spend to the relevant teams to allow financial resources to be used efficiently. In addition, the role provides financial support in the structuring of long-term marketing activities to ensure they are commercially viable and provide support in the post activity evaluation (M&E) ensuring that the activity performance is measured correctly, and insights are picked and documented. The role is also critical identifying opportunities for productivity initiatives, track and report monthly. The role also ensures SAP reflects costs accurately in line with budget & expectations to facilitate A&P effectiveness analysis. The role will also entail delivery of projects allotted by functional or support functional directors.

Key Responsibilities

• Drive management of over close to Kes 8b Kenya Breweries marketing and advertising investment.
• Support in formulation of marketing business plans to ensure alignment to overall strategic objectives.
• Own and drive planning and forecasting of brand budgets and translate activity calendars into detailed financial plans
• In collaboration with marketing leadership teams drive allocation of advertising budget to various spend items and priorities
• Handle queries relating to advertising and promotions across the organization
• Support timely and accurate financial reporting of advertising spend
• Partner with the Marketing leadership teams to drive and monitor efficiency on spend in line with Global and local guidelines
• Ensure all activity costs are accurately captured by internal orders and the same do not surpass the budgets.
• Spearhead strategic brand investment using bespoke business tool to ensure both short term and long-term returns.
• Finance lead for strategic marketing projects

Experience/Skills Required

• Degree level with strong academic record
• A minimum of 5 years’ experience in similar roles. 
• CPA qualification
• FMCG and SAP Systems experience

Key Success Characteristics

• Self-starter with the ability to take initiative.
• Open to learning and receiving coaching.
• Highly analytical and high level of curiosity