Business Development Executive, Marine at Liberty & Heritage Insurance

Job Description

Job Summary

The Business Development Executive, Marine will be responsible for the achievement of sales targets by selling Marine insurance through intermediaries and direct clients; developing and managing these channels and developing and/or executing marketing actions to support business development as appropriate.

Key Duties & Responsibilities

• Participate in the implementation of sales strategy for Marine insurance.
• Identify and cross sell on existing intermediated, Direct and partner business opportunities, negotiate and close business deals within the company quality business guidelines to increase the market share.
• Expand and maintain marine portal connectivity with partners for business growth.
• Ensure credit control policy is adhered to in respect to business onboarded.
• Provide accurate and competitive quotations for Marine product and ensure they are delivered promptly to intermediaries and prospective clients.
• Identification and training of warehousing agents clearing agents, direct clients and brokers on HIK Marine product proposal.
• Explore partnership network with logistic and shipping partners
• Attend various imports and exports forum to refresh on the developments of the sector
• Create and conduct proposal presentations and RFP responses and visits to potential customers for new business.
• Build up detailed knowledge about the company’s products and keep abreast of market conditions and developments.
• Proactively build long standing relationships with clients and intermediaries in defined territories and national market.
• Monitor clients’ preferences to determine focus of sales efforts and areas of improvements.
• Review of sales performance through preparation of timely, accurate, informative reports to management for decision making.
• Conduct market research and intelligence for improved service delivery to clients.
• Manage quality of Marine business, productivity and overall sales performance.
• Drive achievement of the annual, quarterly and monthly production budget and recruitment targets.
• Continuously liaise with ICT to ensure that the S&D module in PAS works in a robust and efficient way for delivery of the department’s objectives
• Help manage existing clients and ensure they stay satisfied and positive by offering solutions and services that meet or predict the clients’ future needs to ensure business retention
• Implement the Treat Customers Fairly (TCF) guidelines in Sales and Distribution.
• Embrace governance requirements with respect to KYC/AML/Data protection requirements per governing Acts.

Educational Qualifications, Experience, & Skills Required

• Bachelor’s degree in Insurance, Marketing, Economics, Actuarial or any other business- related discipline
• Progress towards Diploma in Insurance (ACII or AIIK), (at least 5 papers or equivalent)
• 6-8 years’ experience in sales and marketing or insurance
• Business management skills
• Excellent analytical skills
• Excellent organizational and stakeholder management skills
• Negotiation skills
• Communication skills
• Customer, market and competitor understanding.
• Knowledge of insurance industry and concepts
• Knowledge of insurance regulatory requirements
• Knowledge of underwriting processes, procedures and concepts

Application Procedure

If you meet the above requirements, you are encouraged to forward your application and updated CV to [email protected] by 22nd February 2026. Clearly state the job title on the subject heading.

Liberty Kenya is an equal opportunity employer and actively encourages diversity. Please note that only shortlisted candidates will be contacted.

Personal data collected will be used for recruitment purposes and in accordance with the privacy statement on our website https://www.liberty.co.ke.

Learn more about the Business Development Executive, Marine role.