Digital Marketing Lead – Immersion & Learning Programs
Job Description
Job Summary
The Digital Marketing Lead – Immersion & Learning Programs will be responsible for developing and executing digital marketing strategies to promote immersion, training, and learning programs. The role focuses on driving awareness, engagement, and enrollment through data-driven digital campaigns across multiple channels. This position is ideal for a strategic and hands-on digital marketing professional with experience in education, training, or program-based marketing.
Key Duties & Responsibilities
- Design and manage multi-channel digital campaigns for recruitment
- Develop content and storytelling strategies aligned with program goals
- Own paid and organic performance across search, social, and email
- Optimize program landing pages and inquiry journeys
- Analyze performance data and translate insights into action
- Manage CRM workflows and lead nurturing journeys
- Collaborate with program managers, educators, alumni, and partners
- Mentor junior marketing staff or interns
- Ensure ethical, inclusive, and accurate representation of programs
Educational Qualifications, Experience, & Skills Required
- 3–5 years experience in digital marketing or communications
- Proven experience managing campaigns end-to-end
- Strong copywriting and content strategy skills
- Experience with analytics, reporting, and optimization
- Familiarity with CRM and marketing automation tools
- Experience in education, travel, nonprofit, or purpose-driven sectors
- Strong stakeholder management and collaboration skills
- Strategic mindset with hands-on execution ability
- Sensitivity to cultural, ethical, and safety considerations
