Sales Coordinator job at Shalina Healthcare

January 23, 2026

Job Description

Job Summary

Supervising and guiding sales delegates to achieve company sales targets within their designated territory. This role of the sales coordinator is critical for driving sales through generation of orders, ensuring timely collections, maintaining product visibility, and managing merchandising activities.

The sales coordinator fosters effective communication of Shalina Healthcare products to customers and supports the team through training and competitive market insights.

Key Duties & Responsibilities

  • Prepare and maintain target customer lists according to company guidelines; ensure regular and frequent visits to customers as per set targets.
  • Oversee order bookings within the assigned territory, monitor timely payment collections on booked orders, and maintain an updated stock tracker for wholesalers/distributors.
  • Ensure continuous visibility and presence of Shalina consumer products in all relevant trade channels be it in MT/GT.
  • Manage and supervise merchandiser, and sales delegate activities across modern trade and general trade outlets.
  •  Promote Shalina Healthcare products by effectively communicating product messages, including trade offers such as discounts, bonuses, and gifts.
  • Participate actively in internal sales meetings, conference calls, and training sessions to stay aligned with company objectives and product knowledge.
  • Gather and provide market intelligence, including competitor bids, pricing data, and bundling strategies to support the establishment of negotiated pricing contracts for assigned products.
  • Submit timely weekly sales reports and monthly tour plans, ensuring sales delegates meet expected call averages and customer coverage.

Educational Qualifications, Experience, & Skills Required

  • Bachelors Degree or Diploma in any relevant field
  • Minimum of 5 years in Sales in related business.
  • Vast GT and MT products knowledge
  • Familiar with the FMCG and cosmetic market trends and product lines
  • Knowledge of MS Office.
  • Highly motivated and target driven with a proven track record in sales
  • Strong leadership and team supervision skills.
  • Excellent communication and interpersonal skills.
  • Ability to analyze sales data and market trends.
  • Proficient in customer relationship management.
  • Detail-oriented with a focus on compliance with company standards.
  • Effective organizational and reporting abilities.

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